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Titles That Pull

A title works like a magnet. It either draws people or repels them. Create a good one and you have people wanting to hear you before you even step to the platform.

Benefits: a title that predicts a specific gain.
• How Our Department Gained 25 Percent in the Past Twelve Months and How Yours Can Too

Solutions: a title that promises an answer to a problem.
• Barely Breaking Even? Boost Your Profits by 25 Percent in Twelve Months

Curiosity: a title that raises questions.
• 25 Percent and Climbing

Rapport: a title that makes people feel accepted.
• We Did It and So Can You

Shocker: a title that creates surprise, scandal, or skepticism.
• What the Boss Doesn’t Want You To Know

Teaser: a title that begs people to peek behind the curtain.
• Three Keys to Instant Increased Profits

Guarantee: a title that pledges satisfaction.
• More Profitable Ideas in One Hour or I’ll Buy Your Lunch

Instant Titles

If you’re having a tough time coming up with a title for your talks feel free just to fill in some blanks.

• ____ Ways To Become _______________

• How I Went from _____________________ to ________________ in Only ______________

• The Little Known Secret of __________________________________

• The Truth about ____________________________

• Simple Techniques for________________________________

• An Easy 3 Step System to _______________________

• How To Avoid _________________________________________

• The ABCs of _________________________________________

• Why Almost Everyone Is Wrong about ____________________

• How To Turn ______________into ____________

• Quick and Easy ___________________________________

• End Your ________________________________________

• ___________ Ways to Bullet-Proof Your _____________

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