A title works like a magnet. It either draws people or repels them. Create a good one and you have people wanting to hear you before you even step to the platform.
Benefits: a title that predicts a specific gain.
• How Our Department Gained 25 Percent in the Past Twelve Months and How Yours Can Too
Solutions: a title that promises an answer to a problem.
• Barely Breaking Even? Boost Your Profits by 25 Percent in Twelve Months
Curiosity: a title that raises questions.
• 25 Percent and Climbing
Rapport: a title that makes people feel accepted.
• We Did It and So Can You
Shocker: a title that creates surprise, scandal, or skepticism.
• What the Boss Doesn’t Want You To Know
Teaser: a title that begs people to peek behind the curtain.
• Three Keys to Instant Increased Profits
Guarantee: a title that pledges satisfaction.
• More Profitable Ideas in One Hour or I’ll Buy Your Lunch
Instant Titles
If you’re having a tough time coming up with a title for your talks feel free just to fill in some blanks.
• ____ Ways To Become _______________
• How I Went from _____________________ to ________________ in Only ______________
• The Little Known Secret of __________________________________
• The Truth about ____________________________
• Simple Techniques for________________________________
• An Easy 3 Step System to _______________________
• How To Avoid _________________________________________
• The ABCs of _________________________________________
• Why Almost Everyone Is Wrong about ____________________
• How To Turn ______________into ____________
• Quick and Easy ___________________________________
• End Your ________________________________________
• ___________ Ways to Bullet-Proof Your _____________